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Dr Sanjeev Prashar

vidwan id: 56445
Male

Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Management

Publications

Total Articles 83
Books 0
Proceedings 0

Publications

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Scopus

Citations 1222
h-index 19

CrossRef

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Citations 718
h-index 15
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Professional Recognition

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Community & Membership

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Bio

Buying Behavior – Impulse Buying, Online Buying, Mall Selection, Rural Marketing, InternationalMarketing, Marketing of Services

Personal Details

  • Male
  • Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
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Professor Jan 2012 – Present
Indian Institute of Management Raipur | Marketing

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Co-Authors (18)

Akhilesh

Dr Akhilesh Kumar

Indian Institute of Technology Kharagpur

Anurag

Dr Anurag Singh

Banaras Hindu University

Archana

Dr Archana Parashar

Indian Institute of Management Raipur

Chandan

Dr Chandan Parsad

Indian Institute of Management, Bodhgaya

Bhartrihari

Dr Bhartrihari Pandiya

National Forensic Sciences University

Mukesh Kumar

Dr Mukesh Kumar Jha

Indian Institute of Management, Amritsar

Mohit

Dr Mohit Goswami

Indian Institute of Management Raipur

Shiwangi

Dr Shiwangi Singh

Indian Institute of Management Ranchi

Raja Sekhara Sarma

Prof Raja Sekhara Sarma Pappu

Indian Institute of Management, Visakhapatnam

Ramakrishna

Dr Ramakrishna Salagrama

Alliance University, Bangalore

Rabin K.

Dr Rabin K. Jana

Indian Institute of Management Raipur

Satyasiba

Dr Satyasiba Das

Indian Institute of Management Raipur

Sumeet

Prof Sumeet Gupta

Indian Institute of Management Raipur

Swati

Dr Swati Rahate

Jhulelal Institute of Technology, Lonara

Vikas

Dr Vikas Thakur

National Institute of Technology Rourkela

Vinita S

Prof Vinita S Sahay

Indian Institute of Management, Bodhgaya

Vinita

Dr Vinita Sahay

Indian Institute of Management Raipur

Scholarly Work

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Scholarly Publications

A systematic literature review of virtual influencers in marketing using bibliometric analysis

Open Access
Article

Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects

Open Access
Article

Investigating the potential of blockchain technology in enabling circular economy practices in Industry 5.0: an electronics industry case study

Open Access
Article
Authors: Shukla V.;Prashar S.;Ramkumar M.

Understanding e-retailer characteristics and post-purchase behaviour: moderating role of confirmation

Open Access
Article

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Open Access
Article
Authors: Arora N.;Rahman A.A.;Rana M.;Prashar S.;Palacios-Marques D.

Promoting Businesses Beyond Borders: Multinationals’ Perspectives

Open Access
Article

Cradle-to-grave supply chain for sustainable municipal solid waste management: developing nation perspective

Open Access
Article

How digital transformation impact firm performance? The unmet needs of Indian exporting firms

Open Access
Article