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Dr Sanjeev Prashar

vidwan id: 56445
Male

Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Management

Publications

Total Articles 83
Books 0
Proceedings 0

Publications

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Scopus

Citations 1222
h-index 19

CrossRef

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Citations 718
h-index 15
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Professional Recognition

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Community & Membership

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Bio

Buying Behavior – Impulse Buying, Online Buying, Mall Selection, Rural Marketing, InternationalMarketing, Marketing of Services

Personal Details

  • Male
  • Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
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Professor Jan 2012 – Present
Indian Institute of Management Raipur | Marketing

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Co-Authors (18)

Akhilesh

Dr Akhilesh Kumar

Indian Institute of Technology Kharagpur

Anurag

Dr Anurag Singh

Banaras Hindu University

Archana

Dr Archana Parashar

Indian Institute of Management Raipur

Chandan

Dr Chandan Parsad

Indian Institute of Management, Bodhgaya

Bhartrihari

Dr Bhartrihari Pandiya

National Forensic Sciences University

Mukesh Kumar

Dr Mukesh Kumar Jha

Indian Institute of Management, Amritsar

Mohit

Dr Mohit Goswami

Indian Institute of Management Raipur

Shiwangi

Dr Shiwangi Singh

Indian Institute of Management Ranchi

Raja Sekhara Sarma

Prof Raja Sekhara Sarma Pappu

Indian Institute of Management, Visakhapatnam

Ramakrishna

Dr Ramakrishna Salagrama

Alliance University, Bangalore

Rabin K.

Dr Rabin K. Jana

Indian Institute of Management Raipur

Satyasiba

Dr Satyasiba Das

Indian Institute of Management Raipur

Sumeet

Prof Sumeet Gupta

Indian Institute of Management Raipur

Swati

Dr Swati Rahate

Jhulelal Institute of Technology, Lonara

Vikas

Dr Vikas Thakur

National Institute of Technology Rourkela

Vinita S

Prof Vinita S Sahay

Indian Institute of Management, Bodhgaya

Vinita

Dr Vinita Sahay

Indian Institute of Management Raipur

Scholarly Work

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Scholarly Publications

Influence of shoppers’ attitude and satisfaction with smart-gadgets on intention to provide reviews: moderating role of fear of technological advances

Open Access
Article

Role of life and usage characteristics, technical attributes and crowdsourced product reviews in smartphone exchange prices

Open Access
Article
Authors: Goswami M.;Kumar A.;Prashar S.

Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers

Open Access
Article

Examining the potential of virtual and augmented reality in enhancing tourism experiences

Open Access
Article
Authors: Shukla V.;Rana S.;Prashar S.

Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective

Open Access
Article

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Open Access
Article

Examining the influence of forgiveness and its antecedents on consumer behavior: the moderating role of service failure severity

Open Access
Article

Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms

Open Access
Article