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Dr Sanjeev Prashar

vidwan id: 56445
Male

Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Management

Publications

Total Articles 83
Books 0
Proceedings 0

Publications

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Scopus

Citations 1222
h-index 19

CrossRef

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Citations 718
h-index 15
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Professional Recognition

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Community & Membership

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Bio

Buying Behavior – Impulse Buying, Online Buying, Mall Selection, Rural Marketing, InternationalMarketing, Marketing of Services

Personal Details

  • Male
  • Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
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Professor Jan 2012 – Present
Indian Institute of Management Raipur | Marketing

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Archana

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Co-Authors (18)

Akhilesh

Dr Akhilesh Kumar

Indian Institute of Technology Kharagpur

Anurag

Dr Anurag Singh

Banaras Hindu University

Archana

Dr Archana Parashar

Indian Institute of Management Raipur

Chandan

Dr Chandan Parsad

Indian Institute of Management, Bodhgaya

Bhartrihari

Dr Bhartrihari Pandiya

National Forensic Sciences University

Mukesh Kumar

Dr Mukesh Kumar Jha

Indian Institute of Management, Amritsar

Mohit

Dr Mohit Goswami

Indian Institute of Management Raipur

Shiwangi

Dr Shiwangi Singh

Indian Institute of Management Ranchi

Raja Sekhara Sarma

Prof Raja Sekhara Sarma Pappu

Indian Institute of Management, Visakhapatnam

Ramakrishna

Dr Ramakrishna Salagrama

Alliance University, Bangalore

Rabin K.

Dr Rabin K. Jana

Indian Institute of Management Raipur

Satyasiba

Dr Satyasiba Das

Indian Institute of Management Raipur

Sumeet

Prof Sumeet Gupta

Indian Institute of Management Raipur

Swati

Dr Swati Rahate

Jhulelal Institute of Technology, Lonara

Vikas

Dr Vikas Thakur

National Institute of Technology Rourkela

Vinita S

Prof Vinita S Sahay

Indian Institute of Management, Bodhgaya

Vinita

Dr Vinita Sahay

Indian Institute of Management Raipur

Scholarly Work

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Scholarly Publications

Predicting Indian Shoppers’ Malls Loyalty Behaviour

Open Access
Article
Authors: Prashar S.;Singh H.;Parsad C.;Vijay T.S.

Typology of Indian e-buyers: Clustering on the basis of online shopping motives

Open Access
Conference Paper
Authors: Prashar S.;Vijay T.S.;Singh H.;Parsad C.

Segmenting Young Indian Impulsive Shoppers

Open Access
Review

Leveraging neural networks technique for predicting impulsive buying: An empirical study in India

Open Access
Conference Paper

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Open Access
Article

Dainik Bhaskar: live no negative

Open Access
Article

Segmenting online shoppers: A study of consumers' web portal selection motivations for E-shopping

Open Access
Article

Clustering shoppers by mall experience for emerging Indian City

Open Access
Article