Ministry of Education
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Dr Chandan Parsad

vidwan id: 165384
Male

Assistant Professor, Marketing
Indian Institute of Management, Bodhgaya

Orchid Icon 0000-0002-2616-6362 Google Scholar Icon 2000252 Researcher Icon D-4370-2016 Google Scholar Icon ijJtoR4AAAAJ

Expertise

  • Business

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 1

CrossRef

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Citations 4
h-index 1
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Professional Recognition

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Bodhgaya
  • C-198 St No -16
FPM
Other Institute 2018
Assistant Professor Sep 2020 – Present
Indian Institute of Management, Bodhgaya | Marketing

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

Influence of pre-crisis reputation and COO on diminishing a product-harm crisis

Open Access
Article
International Journal of Organizational Analysis. Year: 2020. Volume: 28 , Issue: 4 , Pages: 857-872 .
Authors: Kumar M.;Parsad C.;Bamel U.K.;Prashar S.;Parashar A.
DOI 10.1108/IJOA-08-2019-1852
4 6

Ola Acquired TaxiForSure: Posttakeover Dilemma

Open Access
article
Year: 2020. Volume: 45 , Pages: 51--53 .
Authors: Parsad, Chandan

Impact of religiosity, spirituality, job satisfaction and commitment on employee performance: a quantile regression approach

Open Access
article
International Journal of Indian Culture and Business Management. Year: 2019. Volume: 19 , Pages: 491--508 .
Authors: Mathew, George C and Prashar, Sanjeev and Ramanathan, Hareesh N and Pandey, Umesh Kumar and Parsad, Chandan

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Open Access
article
Year: 2019. Volume: 46 , Pages: 179--195 .
Authors: Arora, Nilesh and Prashar, Sanjeev and Parsad, Chandan and Tata, Sai Vijay

Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model

Open Access
article
Year: 2019. Volume: 10 , Pages: 107--124 .
Authors: Parsad, Chandan and Prashar, Sanjeev and Tata, Vijay Sai

A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks

Open Access
article
Year: 2019. Volume: 10 , Pages: 70--83 .
Authors: Parsad, Chandan and Chandra, Chandra Prakash and Suman, Shekhar

Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret.

Open Access
article
Year: 2019. Volume: 25 .
Authors: Parsad, Chandan and Prashar, Sanjeev and Vijay, T Sai and Sahay, Vinita

Examining the impact of mobile app features on impulsiveness: the moderating role of 'pay-more-get-more 'promotion

Open Access
article
International Journal of Mobile Communications. Year: 2019. Volume: 17 , Pages: 560--578 .
Authors: Prashar, Sanjeev and Gupta, Priyanka and Parsad, Chandan and Vijay, T Sai