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Dr Chandan Parsad

vidwan id: 165384
Male

Assistant Professor, Marketing
Indian Institute of Management, Bodhgaya

Expertise

  • Business

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 1

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Citations 4
h-index 1
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Bodhgaya
  • C-198 St No -16
FPM
Other Institute 2018
Assistant Professor Sep 2020 – Present
Indian Institute of Management, Bodhgaya | Marketing

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY.

Open Access
article
Authors: Prashar, Sanjeev and Gupta, Sumeet and Singh, Harvinder and Vijay, T Sai and Parsad, Chandan

Predicting Online Buying Behavior Among Indian Shoppers Using a Neural Network Technique

Open Access
article
Authors: Prashar, Sanjeev and Vijay, T Sai and Parsad, Chandan

Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers ' Discriminative Ability

Open Access
article
Authors: Prashar, Sanjeev and Parsad, Chandan and Vijay, T Sai

SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS 'WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING.

Open Access
article
Authors: Prashar, Sanjeev and Sai Vijay, T and Parsad, Chandan

Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India

Open Access
article
Authors: Prashar, Sanjeev and Verma, Pranay and Parsad, Chandan and Vijay, T Sai

Application of neural networks technique in predicting impulse buying among shoppers in India

Open Access
article
Authors: Prashar, Sanjeev and Parsad, Chandan and Vijay, T Sai

Factors prompting impulse buying behaviour-study among shoppers in India

Open Access
article

Selecting a web portal for online shopping: A conceptual approach using interpretive structural modeling

Open Access
article
Authors: Prashar, Sanjeev and Vijay, T Sai and Parsad, Chandan