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Dr Chandan Parsad

vidwan id: 165384
Male

Assistant Professor, Marketing
Indian Institute of Management, Bodhgaya

Expertise

  • Business

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 1

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Citations 4
h-index 1
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Bodhgaya
  • C-198 St No -16
FPM
Other Institute 2018
Assistant Professor Sep 2020 – Present
Indian Institute of Management, Bodhgaya | Marketing

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Open Access
article
Authors: Roy, Vivek and Tata, Sai Vijay and Parsad, Chandan

Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior.

Open Access
article
Authors: Parsad, Chandan and Prashar, Sanjeev and Sahay, Vinita

Customer Segmentation Revisited: The Case of the E-Tailing Industry in Emerging Market

Open Access
article
Authors: Prasher, Sanjeev and Vijay, T Sai and Parsad, Chandan and Banerjee, Abhishek and Krishna, Sahakari Nikhil and Chatterjee, Subham

Online Shoppers ' Satisfaction: The Impact of Shopping Values, Website Factors and Trust

Open Access
article
Authors: Vijay, T Sai and Prashar, Sanjeev and Parsad, Chandan

ROLE OF PERSONALITY TRAITS, SOCIAL CONFORMITY AND MOTIVATION IN SHAPING IMPULSE BUYING BEHAVIOUR

Open Access
phdthesis
Authors: PARSAD, CHANDAN

An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews

Open Access
article
Authors: Vijay, T Sai and Prashar, Sanjeev and Parsad, Chandan and Kumar, Mukesh

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S--O--R Framework

Open Access
article
Authors: Prashar, Sanjeev and Sai Vijay, T and Parsad, Chandan

Online Shoppers’ Satisfaction: The Impact of Shopping Values

Open Access
article
Authors: Vijay, T Sai and Prashar, Sanjeev and Parsad, Chandan