Ministry of Education
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Dr Chandan Parsad

vidwan id: 165384
Male

Assistant Professor, Marketing
Indian Institute of Management, Bodhgaya

Orchid Icon 0000-0002-2616-6362 Google Scholar Icon 2000252 Researcher Icon D-4370-2016 Google Scholar Icon ijJtoR4AAAAJ

Expertise

  • Business

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 1

CrossRef

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Citations 4
h-index 1
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Professional Recognition

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Bodhgaya
  • C-198 St No -16
FPM
Other Institute 2018
Assistant Professor Sep 2020 – Present
Indian Institute of Management, Bodhgaya | Marketing

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks

Open Access
article
Year: 2019. Volume: 10 , Pages: 70--83 .
Authors: Parsad, Chandan and Chandra, Chandra Prakash and Suman, Shekhar

Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model

Open Access
article
Year: 2019. Volume: 10 , Pages: 107--124 .
Authors: Parsad, Chandan and Prashar, Sanjeev and Tata, Vijay Sai

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Open Access
article
Year: 2019. Volume: 46 , Pages: 179--195 .
Authors: Arora, Nilesh and Prashar, Sanjeev and Parsad, Chandan and Tata, Sai Vijay

Predicting online buying behaviour-a comparative study using three classifying methods

Open Access
article
International Journal of Business Innovation and Research. Year: 2018. Volume: 15 , Pages: 62--78 .
Authors: Prashar, Sanjeev and Vijay, T Sai and Parsad, Chandan

Efficacy of MBA: on the role of network effects in influencing the selection of elective courses

Open Access
article
International Journal of Educational Management. Year: 2018.
Authors: Roy, Vivek and Parsad, Chandan

In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation

Open Access
article
Year: 2018. Volume: 9 , Pages: 95--112 .
Authors: Parsad, Chandan and Prashar, Sanjeev and Vijay, T Sai and Kumar, Mukesh

Predicting Shoppers ' Continuous Buying Intention Using Mobile Apps

Open Access
article
Year: 2018. Volume: 9 , Pages: 69--83 .
Authors: Prashar, Sanjeev and Gupta, Priyanka and Parsad, Chandan and Vijay, T Sai

Sucking Blood: The Negative Impact of Celebrity Endorsement on Consumer Purchase Intention

Open Access
article
Year: 2018. Pages: 245--251 .
Authors: Parsad, Chandan