Prof V J Sivakumar
vidwan id: 53988
Professor, Department of Management Studies
National Institute of Technology Tiruchirappalli
Expertise
- Management
Publications
Publications
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Scopus
h-index
11
CrossRef
Citations
801
h-index
11
Google Scholar
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Professional Recognition
Best Professor in Management
DNA and STAR networkCommunity & Membership
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Bio
Sales Management, Brand Management, Customer Relationship Management, Retailing and Entrepreneurship.
Personal Details
- Male
- Professor , National Institute of Technology Tiruchirappalli
- National Institute of Technology
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Co-Authors (10)
Indian Institute of Management Tiruchirapalli
Vijayanagara Sri Krishnadevaraya University, Bellary
National Institute of Technology Tiruchirappalli
S N R Sons College
THIAGARAJAR SCHOOL OF MANAGEMENT
N/A
Gnanam School of Business
THIAGARAJAR SCHOOL OF MANAGEMENT
N/A
Indian Institute of Management Bangalore
Scholarly Work
Preparing Graduates for Business Life
Funding Agency: Indo- UK (UKERI)
PI
2012 - Ongoing
A study on the challenger strategies for TVS Electronics Ltd.
Funding Agency: TVS
PI
2006 - Ongoing
A comparative study on Airbus and Boeing
Funding Agency: TVS
PI
2006 - Ongoing
A study on Tata Automobiles
Funding Agency: TVS
PI
2006 - Ongoing
A comparative study on Dell and other leading computer manufacturers
Funding Agency: TVS
PI
2006 - Ongoing
Modelling Clearance Sales Shopping Behaviour
CRM effectiveness: Its dimensions and effect on customer outcomes in retail banking”
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Scholarly Publications
The study of the eustress as a mediator for enhancing the job satisfaction of employees in the banking sector
Open AccessFatigue life improvement on 20MnCr5 steel through surface modification for auto transmission application
Open AccessDoes family life cycle stage influence e-shopping acceptance by Indian women? An examination using the technology acceptance model
Open AccessUnderstanding psychological contract violation and its consequences on mobile shopping applications use in a developing country context
Open AccessMobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology
Open Access
10.1016/j.chb.2018.04.017
351
379