Ministry of Education
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Dr Nancyprabha Pushparaj

vidwan id: 319307
Female

Assistant Professor, Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT

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Expertise

  • Business

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 26
h-index 2

CrossRef

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Citations 20
h-index 2
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Professional Recognition

2013

UGC-NET

University Grants Commission

Community & Membership

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Indian Institute of Banking & Finance

2013
Lifetime

Bio

My study area mostly focuses on financial services and digital consumer behaviour. Additionally, it integrates perceived risk concerns, quality aspects, and customer experience.

Personal Details

  • Female
  • Assistant Professor , THIAGARAJAR SCHOOL OF MANAGEMENT
  • Madurai
PhD
Other Institute 2022
MBA
THIAGARAJAR SCHOOL OF MANAGEMENT 2013
BE
Other Institute 2011
Assistant Professor Sep 2022 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Research Scholar Jul 2017 – Jun 2022
National Institute of Technology Tiruchirappalli
Assistant Professor Nov 2016 – Jun 2017
Periyar Maniammal Institute of Science & Technoloyg, Thanjavur

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Co-Authors (1)

V J

Prof V J Sivakumar

National Institute of Technology Tiruchirappalli

Scholarly Work

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Scholarly Publications

Performance assessment and ranking of socially responsible companies in India using FAHP, TOPSIS and Altman Z-score

Open Access
Article
Year: 2023. Volume: 30 , Issue: 3 , Pages: 736-765 .
Authors: Bhuvaneskumar A.;Sivakumar V.J.;Pushparaj N.
DOI 10.1108/BIJ-09-2021-0512
13 16

Two decades of DeLone and Mclean IS success model: a scientometrics analysis

Open Access
Article
Year: 2023. Volume: 57 , Issue: 3 , Pages: 2469-2491 .
Authors: Pushparaj N.;Sivakumar V.J.;Natarajan M.;Bhuvaneskumar A.
DOI 10.1007/s11135-022-01464-z
7 9

The influence of perceived risk and trust on customer experience: an empirical study on young m-banking app users in India

Open Access
Article
International Journal of Business Excellence. Year: 2023. Volume: 29 , Issue: 2 , Pages: 222-247 .
Authors: Nancyprabha P.;Sivakumar V.J.
DOI 10.1504/IJBEX.2020.10033431
1

Comprehending the research on the gig economy: A bibliometric approach

Open Access
article
Year: 2023.
Authors: Shravani Guduru, Nivethitha Santhanam, Nancyprabha Pushparaj
DOI 10.1108/GKMC-02-2023-0056

A Study on Mobile Banking Customer Experience in the Indian Banking Industry

Open Access
conference paper
Year: 2020.
Authors: Pushparaj, Nancyprabha and V J Sivakumar

Effect of Customer Experience in Business and Financial Performance of Banks

Open Access
conference paper
Year: 2019.
Authors: Pushparaj, Nancyprabha and V J Sivakumar