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Dr M Selvalakshmi

vidwan id: 255227
Female

Principal, Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 1

CrossRef

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Citations 8
h-index 2
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Professional Recognition

2017

ISB-Ivey Global Case Competition 2017: Honourable mention of the case ‘Sofa Care: Adding Value by Adding Services’

ISB -Ivey
1999

Award of Excellence

Laxvel Systems Private Ltd.
2023

Best Case Study award on Entrepreneurship (Joint Winner) in the 25th Annual Convention of Strategic Management Forum in Dec. 2023.

Indian Institute of Management, Trichy

Community & Membership

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Bio

Marketing and Strategy

Personal Details

  • Female
  • Principal , THIAGARAJAR SCHOOL OF MANAGEMENT
  • Thiagarajar School of Management, Pamban Swamy Nagar, Madurai, Tamil Nadu, India
PhD
Other Institute 2013
FDP
Other Institute 2011
Principal Jul 2015 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy

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Co-Authors (3)

S

Dr S Balamurugan

Anna University

Prabaharan

Mr Prabaharan M

St.Xavier's College, Palayamkottai - 627 002

V J

Prof V J Sivakumar

National Institute of Technology Tiruchirappalli

Scholarly Work

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An Empirical Study of Consumer Behaviour and adoption towards E-Commerce among students

University Madurai Kamaraj University
Year 2022
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Scholarly Publications

Embracing E‑commerce among family support women entrepreneurs in MSMEs: utilizing the UTAUT model

Open Access
article
Authors: I. Bala Vishwaa Harini · M. Selvalakshmi · R. Deepa

Factors Influencing Adoption and Age Moderation in India's Connected Car Revolution

Open Access
book chapter
Authors: M. Prabaharan , M. Selvalakshmi , R. Ramkumar

Women’s Role in Purchase Pattern of Indian Families to Achieve Green Behaviour

Open Access
conference-paper
Authors: Selvalakshmi M.;Bala Vishwaa Harini. I

Hope Medicals: A Retail Pharmacy Treading between Brick and Click

Open Access
other
Authors: Choudhary Wajahat Naeem Azmi, Zhichuan (Frank) Li, M Selvalakshmi, P Mutharasi, Janey Zhang

Hotel dream - reinventing the segmentation, targeting and positioning for resilience

Open Access
Book Chapter
Authors: Selvalakshmi M.;Kabila R.M.;Sivakumar V.J.

Leveraging big data for digital marketing

Open Access
Book Chapter
Authors: Balamurugan S.;Selvalakshmi M.;Palanivelrajan M.

Reconfiguration of the Indian Film Industry During the COVID-19 Pandemic

Open Access
book-chapter

Comparative Analysis of Consumer Preference and Buying Patterns- Evidence from Indian Automobile Industry

Open Access
journal-article