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Dr M Selvalakshmi

vidwan id: 255227
Female

Principal, Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 1

CrossRef

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Citations 8
h-index 2
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Professional Recognition

2017

ISB-Ivey Global Case Competition 2017: Honourable mention of the case ‘Sofa Care: Adding Value by Adding Services’

ISB -Ivey
1999

Award of Excellence

Laxvel Systems Private Ltd.
2023

Best Case Study award on Entrepreneurship (Joint Winner) in the 25th Annual Convention of Strategic Management Forum in Dec. 2023.

Indian Institute of Management, Trichy

Community & Membership

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Bio

Marketing and Strategy

Personal Details

  • Female
  • Principal , THIAGARAJAR SCHOOL OF MANAGEMENT
  • Thiagarajar School of Management, Pamban Swamy Nagar, Madurai, Tamil Nadu, India
PhD
Other Institute 2013
FDP
Other Institute 2011
Principal Jul 2015 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy

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Co-Authors (3)

S

Dr S Balamurugan

Anna University

Prabaharan

Mr Prabaharan M

St.Xavier's College, Palayamkottai - 627 002

V J

Prof V J Sivakumar

National Institute of Technology Tiruchirappalli

Scholarly Work

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An Empirical Study of Consumer Behaviour and adoption towards E-Commerce among students

University Madurai Kamaraj University
Year 2022
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Scholarly Publications

Comparative Analysis of Consumer Preference and Buying Patterns- Evidence from Indian Automobile Industry

Open Access
journal-article

Online Buying Behavior and Adoption towards E-Commerce – A Literature Survey and Conceptual Framework

Open Access
other
Authors: Balamurugan, S.;Selvalakshmi, M.

Emergence of Indian film industry in the international markets: Facilitators and impeders

Open Access
journal-article
Authors: Selvalakshmi, M.;Verma, H.;Jain, N.
2 4

Customers Interest in Buying an Electric Car: An Analysis of the Indian Market

Open Access
book-chapter

E-banking: An empirical study of the factors affecting young customer’s E-satisfaction in India

Open Access
Article
Authors: Balamurugan S.;Selvalakshmi M.
1

Smaart Home Furniture: Adding Value by Adding Services

Open Access
online-resource
Authors:

CSR Stipulations of Companies Act, 2013 and Actual CSR Expenditure by Top Indian Companies Prior to Its Implementation: A Comparative Study

Open Access
other
Authors: Verma, H.;Selvalakshmi, M.;Jain, N.

E-commerce pricing opportunities: And how to exploit them

Open Access
Article