Ministry of Education
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Shree Y L R Moorthi

vidwan id: 56365
Male

Professor, Marketing
Indian Institute of Management Bangalore

Google Scholar Icon 8157778300

Expertise

  • Management

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 146
h-index 4

CrossRef

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Citations 74
h-index 4
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Bio

Marketing

Personal Details

  • Male
  • Professor , Indian Institute of Management Bangalore
  • Indian Institute of Management, Bannerghatta Road
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Professor Jan 1996 – Present
Indian Institute of Management Bangalore | Marketing

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Co-Authors (4)

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Dr Bijuna C Mohan

National Institute of Technology Karnataka

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Scholarly Work

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Scholarly Publications

Deliberately Causing Brand Confusion: State of the (Unfair) Art

Open Access
Article
Year: 2023. Volume: 11 , Issue: 1 , Pages: 112-136 .
Authors: Dugar A.;Moorthi Y.L.R.
DOI 10.1177/22785337211070380
2

Brand value proposition for bank customers in India

Open Access
Article
International Journal of Bank Marketing. Year: 2017. Volume: 35 , Issue: 1 , Pages: 24-44 .
Authors: Moorthi Y.L.R.;Mohan B.C.
DOI 10.1108/IJBM-09-2015-0132
6 12

Is “proof” the eighth “P”of service? A conceptual model and propositions

Open Access
Article
Services Marketing Quarterly. Year: 2017. Volume: 38 , Issue: 4 , Pages: 213-225 .
Authors: Moorthi Y.L.R.;Roy S.
DOI 10.1080/15332969.2017.1363586
1

Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy

Open Access
Article
Journal of Research in Interactive Marketing. Year: 2017. Volume: 11 , Issue: 3 , Pages: 268-295 .
Authors: Roy S.;Moorthi Y.L.R.
DOI 10.1108/JRIM-01-2016-0005
7 45

A neural network model for clearance sales outshopping behaviour

Open Access
Article
International Journal of Business Excellence. Year: 2011. Volume: 4 , Issue: 3 , Pages: 263-282 .
Authors: Hemalatha M.;Moorthi Y.L.R.;Sivakumar V.J.
DOI 10.1504/IJBEX.2011.040105
1

Branding in developing markets

Open Access
Article
Business Horizons. Year: 2003. Volume: 46 , Issue: 3 , Pages: 49-59 .
Authors: Keller K.L.;Moorthi Y.L.R.
DOI 10.1016/S0007-6813(03)00029-6
26 37