Prof V J Sivakumar
vidwan id: 53988
Professor, Department of Management Studies
National Institute of Technology Tiruchirappalli
Expertise
- Management
Publications
Publications
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Scopus
h-index
11
CrossRef
Citations
801
h-index
11
Google Scholar
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Professional Recognition
Best Professor in Management
DNA and STAR networkCommunity & Membership
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Bio
Sales Management, Brand Management, Customer Relationship Management, Retailing and Entrepreneurship.
Personal Details
- Male
- Professor , National Institute of Technology Tiruchirappalli
- National Institute of Technology
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Co-Authors (10)
Indian Institute of Management Tiruchirapalli
Vijayanagara Sri Krishnadevaraya University, Bellary
National Institute of Technology Tiruchirappalli
S N R Sons College
THIAGARAJAR SCHOOL OF MANAGEMENT
N/A
Gnanam School of Business
THIAGARAJAR SCHOOL OF MANAGEMENT
N/A
Indian Institute of Management Bangalore
Scholarly Work
Preparing Graduates for Business Life
Funding Agency: Indo- UK (UKERI)
PI
2012 - Ongoing
A study on the challenger strategies for TVS Electronics Ltd.
Funding Agency: TVS
PI
2006 - Ongoing
A comparative study on Airbus and Boeing
Funding Agency: TVS
PI
2006 - Ongoing
A study on Tata Automobiles
Funding Agency: TVS
PI
2006 - Ongoing
A comparative study on Dell and other leading computer manufacturers
Funding Agency: TVS
PI
2006 - Ongoing
Modelling Clearance Sales Shopping Behaviour
CRM effectiveness: Its dimensions and effect on customer outcomes in retail banking”
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