Ministry of Education
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Dr Padmavathy C

vidwan id: 191276
Female

,

Orchid Icon 0000-0002-4168-3579 Google Scholar Icon 55239941200 Google Scholar Icon o-iTEoMAAAAJ

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 141
h-index 4

CrossRef

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Citations 74
h-index 2
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Professional Recognition

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Bio

Marketing, Relationship Marketing, Digital consumption

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2012
Associate Professor Jul 2012 – Dec 2022
Vellore Institute of Technology, Vellore | School of Mechanical Engineering

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Organisation (0)

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Co-Authors (3)

Sadyojathappa

Dr Sadyojathappa S

Vijayanagara Sri Krishnadevaraya University, Bellary

Murugan

Dr Murugan Pattusamy

University of Hyderabad

V J

Prof V J Sivakumar

National Institute of Technology Tiruchirappalli

Scholarly Work

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Scholarly Publications

Online second-hand shopping motivation – Conceptualization, scale development, and validation

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2019. Volume: 51 , Pages: 19-32 .
Authors: Padmavathy C.;Swapana M.;Paul J.
DOI 10.1016/j.jretconser.2019.05.014
11 28

The role of perceived benefits and personality traits on mobile instant messaging users’ responses

Open Access
Article
Asia Pacific Journal of Marketing and Logistics. Year: 2018. Volume: 30 , Issue: 5 , Pages: 1277-1293 .
Authors: Padmavathy C.;Lee S.(.;Pattusamy M.;Dey M.K.;Swapana M.
DOI 10.1108/APJML-07-2017-0136
1 12

Effect of online second-hand shopping experience on repurchase intention: Evidence from Indian shoppers

Open Access
Article
Year: 2018. Volume: 9 , Issue: 4 , Pages: 36-47 .
Authors: Swapana M.;Padmavathy C.
DOI 10.4018/IJABIM.2018100103
1

Relationships among dimensions of online second-hand shopping, satisfaction, and repurchase intention

Open Access
Article
Year: 2018. Volume: 14 , Issue: 1 , Pages: 89-102 .
Authors: Swapana M.;Padmavathy C.
DOI 10.4018/IJEBR.2018010106

Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness - The customers perspective

Open Access
Article
International Journal of Business Innovation and Research. Year: 2017. Volume: 12 , Issue: 1 , Pages: 80-93 .
Authors: Padmavathy C.;Sivakumar V.J.
DOI 10.1504/IJBIR.2017.080712
7

Factors influencing dependency on smartphone and the impact on purchase behaviour: An empirical research

Open Access
Review
Year: 2017. Volume: 13 , Issue: 2 , Pages: 79-92 .
Authors: Swapana M.;Padmavathy C.
DOI 10.4018/IJEBR.2017040105
2 3

CRM effectiveness and customer satisfaction: Moderating role of relationship duration

Open Access
Article
International Journal of Business Excellence. Year: 2017. Volume: 11 , Issue: 3 , Pages: 413-424 .
Authors: Padmavathy C.
DOI 10.1504/IJBEX.2017.081951
2

The role of relational mediators in the CRM-performance link: Evidence from Indian retail banks

Open Access
Book Chapter
Year: 2015. Volume: 2-3 , Pages: 932-946 .
Authors: Padmavathy C.
DOI 10.4018/978-1-4666-6268-1.ch051