Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 141
h-index 4

CrossRef

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Citations 74
h-index 2
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Bio

Marketing, Relationship Marketing, Digital consumption

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2012
Associate Professor Jul 2012 – Dec 2022
Vellore Institute of Technology, Vellore | School of Mechanical Engineering

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Co-Authors (3)

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Murugan

Dr Murugan Pattusamy

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Scholarly Work

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Scholarly Publications

Online second-hand shopping motivation – Conceptualization, scale development, and validation

Open Access
Article

The role of perceived benefits and personality traits on mobile instant messaging users’ responses

Open Access
Article

Effect of online second-hand shopping experience on repurchase intention: Evidence from Indian shoppers

Open Access
Article

Relationships among dimensions of online second-hand shopping, satisfaction, and repurchase intention

Open Access
Article

Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness - The customers perspective

Open Access
Article

Factors influencing dependency on smartphone and the impact on purchase behaviour: An empirical research

Open Access
Review

CRM effectiveness and customer satisfaction: Moderating role of relationship duration

Open Access
Article

The role of relational mediators in the CRM-performance link: Evidence from Indian retail banks

Open Access
Book Chapter