Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 141
h-index 4

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Citations 74
h-index 2
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Bio

Marketing, Relationship Marketing, Digital consumption

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2012
Associate Professor Jul 2012 – Dec 2022
Vellore Institute of Technology, Vellore | School of Mechanical Engineering

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Co-Authors (3)

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Scholarly Work

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Scholarly Publications

A critical review on breast cancer literature: Screening, awareness and preventive measures

Open Access
Article

Measuring effectiveness of customer relationship management in Indian retail banks

Open Access
Article