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Dr Sreejesh S

vidwan id: 124048
Male

Assistant Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

Expertise

  • Management

Publications

Total Articles 72
Books 0
Proceedings 0

Publications

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Scopus

Citations 1962
h-index 25

CrossRef

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Citations 534
h-index 14
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Bio

Online Marketing, Advertising

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
Ph.D
Other Institute 2014
Assistant Professor Apr 2019 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (11)

Abhilash

Dr Abhilash Ponnam

Narsee Monjee Institute of Management Studies, Mumbai

Anandakuttan B

Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

Devika

Dr Devika Vashisht

Indian Institute of Management, Sirmaur

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Dr Diptiman Banerji

O P Jindal Global University

Omkumar

Dr Omkumar Krishnan

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Sandhya

Dr Sandhya Bhatia

Indian Institute of Management Udaipur

Sanjay

Dr Sanjay Mohapatra

XIM University, Bhubaneswar

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Dr Shelly Jose

Rajagiri College of Social Sciences, Kalamassery

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Dr Shubhomoy Banerjee

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Dr Sanjay Kumar Kar

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Prof Subhadip Roy

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Scholarly Work

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Scholarly Publications

Validating a scale to measure consumer’s luxury brand aspiration

Open Access
Article

Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern

Open Access
Article

The effect of nature of online advergames on gamers' ad-persuasion: Moderating roles of game-involvement and need for cognition

Open Access
Article

Can healthcare servicescape affect customer's attitude? A study of the mediating role of image congruence and moderating role of customer's prior experience

Open Access
Article

The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews

Open Access
Article

Are they really persuaded with the brand embedded in the game?: Analyzing the effects of nature of game, brand prominence and game-product congruence

Open Access
Article

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

Open Access
Article

A New Consumer Brand Relationships Framework

Open Access
Book Chapter