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Dr Sreejesh S

vidwan id: 124048
Male

Assistant Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

Expertise

  • Management

Publications

Total Articles 72
Books 0
Proceedings 0

Publications

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Scopus

Citations 1962
h-index 25

CrossRef

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Citations 534
h-index 14
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Bio

Online Marketing, Advertising

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
Ph.D
Other Institute 2014
Assistant Professor Apr 2019 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (11)

Abhilash

Dr Abhilash Ponnam

Narsee Monjee Institute of Management Studies, Mumbai

Anandakuttan B

Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

Devika

Dr Devika Vashisht

Indian Institute of Management, Sirmaur

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Dr Diptiman Banerji

O P Jindal Global University

Omkumar

Dr Omkumar Krishnan

Indian Institute of Management Kozhikode

Sandhya

Dr Sandhya Bhatia

Indian Institute of Management Udaipur

Sanjay

Dr Sanjay Mohapatra

XIM University, Bhubaneswar

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Dr Shelly Jose

Rajagiri College of Social Sciences, Kalamassery

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Dr Shubhomoy Banerjee

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Dr Sanjay Kumar Kar

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Prof Subhadip Roy

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Scholarly Work

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Scholarly Publications

Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI

Open Access
Article

Ethicality in B2B Service Delivery: Examining the Impact of Individual and Organisational Ethics on Firm Performance Through Ethical Leadership and Climate

Open Access
Article

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Open Access
Article

Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets

Open Access
Article

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions

Open Access
Article

‘Do not be Deteriorated by service failures, Learn from them and start managing it’: Conditions and mechanisms for managing online service failures

Open Access
Article

Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity

Open Access
Article

Key account management in B2B marketing: A systematic literature review and research agenda

Open Access
Article