Ministry of Education
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Dr Abhilash Ponnam

vidwan id: 325578
Male

Associate Professor, Department of Business Intelligence and Data Analytics
Narsee Monjee Institute of Management Studies, Mumbai

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Expertise

  • Management

Publications

Total Articles 23
Books 0
Proceedings 0

Publications

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Scopus

Citations 265
h-index 9

CrossRef

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Citations 218
h-index 9
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Professional Recognition

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Community & Membership

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Bio

Management

Personal Details

  • Male
  • Associate Professor , Narsee Monjee Institute of Management Studies, Mumbai
  • Plot No 740/1 , Nanditius,Rn Reddy Nagar
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Associate Professor Sep 2017 – Present
Narsee Monjee Institute of Management Studies, Mumbai | Department of Business Intelligence and Data Analytics

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

THE GAME OF STORES: SIMULATING RETAIL SITE SELECTION AND PROFITABILITY

Open Access
Article
Marketing Education Review. Year: 2022. Volume: 32 , Issue: 4 , Pages: 282-297 .
Authors: Paul R.;Ponnam A.;Bagchi S.S.
DOI 10.1080/10528008.2021.2001347

Measurement of online review helpfulness: a formative measure development and validation

Open Access
Article
Electronic Commerce Research. Year: 2022.
Authors: Kashyap R.;Kesharwani A.;Ponnam A.
DOI 10.1007/s10660-022-09531-1
6 4

Discerning the antecedents determining empowerment of life insurance agents: an empirical examination

Open Access
Article
Journal of Financial Services Marketing. Year: 2022. Volume: 27 , Issue: 4 , Pages: 279-290 .
Authors: Darbha R.;Ponnam A.;Paul R.;Sreejesh S.
DOI 10.1057/s41264-021-00125-w
1 1

Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry

Open Access
Article
Year: 2019. Volume: 28 , Issue: 6 , Pages: 711-742 .
Authors: Sreejesh S.;Anusree M.R.;Ponnam A.
DOI 10.1080/19368623.2019.1544958
9 19

What motivates students to attend guest lectures?: A comparative study across three popular disciplines in India

Open Access
Article
Year: 2019. Volume: 26 , Issue: 1 , Pages: 23-34 .
Authors: Manukonda S.R.;Priyadarshini C.;Ponnam A.;Sode R.
DOI 10.18848/2327-7955/CGP/V26I01/23-34
1 5

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames

Open Access
Article
Computers in Human Behavior. Year: 2018. Volume: 81 , Pages: 325-339 .
Authors: Sreejesh S.;Anusree M.R.;Ponnam A.
DOI 10.1016/j.chb.2017.12.034
16 20

Teaching Customer Experience Quality and its Significance in Retail Management: A Role Playing Game using Chinese Puzzle ‘Tangram’

Open Access
Article
DECISION SCIENCES JOURNAL OF INNOVATIVE EDUCATION. Year: 2018. Volume: 16 , Issue: 2 , Pages: 126-139 .
Authors: Paul R.;Ponnam A.
DOI 10.1111/dsji.12147
6 6

Risks perceived regarding recruitment process outsourcing: stakeholder concerns

Open Access
Article
Journal of Global Operations and Strategic Sourcing. Year: 2017. Volume: 10 , Issue: 1 , Pages: 112-136 .
Authors: David R.;Banerjee P.;Ponnam A.
DOI 10.1108/JGOSS-07-2016-0023
4 8