Ministry of Education
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Dr Sreejesh S

vidwan id: 124048
Male

Assistant Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

Orchid Icon 0000-0002-0861-1303 Google Scholar Icon 57195312092

Expertise

  • Management

Publications

Total Articles 72
Books 0
Proceedings 0

Publications

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Scopus

Citations 1962
h-index 25

CrossRef

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Citations 534
h-index 14
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Professional Recognition

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Community & Membership

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Bio

Online Marketing, Advertising

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
Ph.D
Other Institute 2014
Assistant Professor Apr 2019 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (11)

Abhilash

Dr Abhilash Ponnam

Narsee Monjee Institute of Management Studies, Mumbai

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Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

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Dr Devika Vashisht

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Scholarly Work

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Scholarly Publications

What is in a game? The impact of advergame design and reward elements on gamers' brand patronage

Open Access
Article
Asia Pacific Journal of Marketing and Logistics. Year: 2023. Volume: 35 , Issue: 10 , Pages: 2538-2564 .
Authors: Sarkar J.G.;Sarkar A.;Sreejesh S.
DOI 10.1108/APJML-01-2023-0027
7

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

Open Access
Article
Year: 2023. Volume: 36 , Issue: 2 , Pages: 532-563 .
Authors: Sarkar J.G.;Sarkar A.;Sreejesh S.
DOI 10.1108/ITP-01-2021-0044
23

Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun

Open Access
Article
Year: 2023. Volume: 30 , Issue: 8 , Pages: 2634-2654 .
Authors: Kuriakose V.;S S.
DOI 10.1108/BIJ-08-2021-0455
7

How do we measure the intangible? Overcoming the measurement challenge in services

Open Access
Article
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 5 , Pages: 1911-1926 .
Authors: Banerji D.;Ramasundaram A.;Sreejesh S.;Shukla Y.S.;Chatterjee R.
DOI 10.1111/ijcs.12965
1

Co-worker and customer incivility on employee well-being: Roles of helplessness, social support at work and psychological detachment- a study among frontline hotel employees

Open Access
Article
Journal of Hospitality and Tourism Management. Year: 2023. Volume: 56 , Pages: 443-453 .
Authors: Kuriakose V.;Sreejesh S.
DOI 10.1016/j.jhtm.2023.07.009
20

Discerning the antecedents determining empowerment of life insurance agents: an empirical examination

Open Access
Article
Journal of Financial Services Marketing. Year: 2022. Volume: 27 , Issue: 4 , Pages: 279-290 .
Authors: Darbha R.;Ponnam A.;Paul R.;Sreejesh S.
DOI 10.1057/s41264-021-00125-w
1 1

Digital healthcare retail: role of presence in creating patients' experience

Open Access
Article
Year: 2022. Volume: 50 , Issue: 1 , Pages: 36-54 .
Authors: Sreejesh S.;Sarkar J.G.;Sarkar A.
DOI 10.1108/IJRDM-12-2020-0514
15

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in-game advertising and advergames

Open Access
Article
Year: 2022. Volume: 39 , Issue: 12 , Pages: 2328-2348 .
Authors: Ghosh T.;Sreejesh S.;Dwivedi Y.K.
DOI 10.1002/mar.21752
20