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Dr Sreejesh S

vidwan id: 124048
Male

Assistant Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

Expertise

  • Management

Publications

Total Articles 72
Books 0
Proceedings 0

Publications

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Scopus

Citations 1962
h-index 25

CrossRef

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Citations 534
h-index 14
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Bio

Online Marketing, Advertising

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
Ph.D
Other Institute 2014
Assistant Professor Apr 2019 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (11)

Abhilash

Dr Abhilash Ponnam

Narsee Monjee Institute of Management Studies, Mumbai

Anandakuttan B

Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

Devika

Dr Devika Vashisht

Indian Institute of Management, Sirmaur

Diptiman

Dr Diptiman Banerji

O P Jindal Global University

Omkumar

Dr Omkumar Krishnan

Indian Institute of Management Kozhikode

Sandhya

Dr Sandhya Bhatia

Indian Institute of Management Udaipur

Sanjay

Dr Sanjay Mohapatra

XIM University, Bhubaneswar

Shelly

Dr Shelly Jose

Rajagiri College of Social Sciences, Kalamassery

Shubhomoy

Dr Shubhomoy Banerjee

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Sanjay Kumar

Dr Sanjay Kumar Kar

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Subhadip

Prof Subhadip Roy

Indian Institute of Management Ahmedabad

Scholarly Work

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Scholarly Publications

Tell us your concern, and we shall together address! Role of service booking channels and brand equity on post-failure outcomes

Open Access
Article

Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising

Open Access
Article

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Open Access
Article

How does a brand's psychological distance in an advergame influence brand memory of the consumers?

Open Access
Article

Impact of self-brand connection on willingness to pay premium: Relevant mediators and moderators

Open Access
Article
Authors: Sarkar J.G.;Sreejesh S.;Sarkar A.;Dwivedi Y.K.

Social Responsibility Communication of Corporates: A Consumer Marketing Perspective

Open Access
Book Chapter
Authors: Noushad P.K.;Sreejesh S.;Justin P.

Examining the Mechanisms Linking Work-Related Conflicts and Employee Well-Being: A Mediation Model

Open Access
Article

Testing activity reduces conflict associated strain (ARCAS) model: A test of moderated mediation model of relationship conflict and employee well-being

Open Access
Article