Ministry of Education
Vidvan Image

Prof Sourav Borah

vidwan id: 102086
Male

Assistant Professor, Marketing
Indian Institute of Management Ahmedabad

Google Scholar Icon 57195103609 Google Scholar Icon r4AFYxkAAAAJ

Expertise

  • Public Health and Hospital Administrations

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 1133
h-index 13

CrossRef

CrossRef Icon
Citations 1072
h-index 13
Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

International Marketing, Services Marketing, Network Theory, Marketing Management, Strategic Marketing, Marketing Theory and Contemporary Issues, Managing Businesses in International Markets, Advanced Customer Analytics

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Ahmedabad
  • Indian Institute of Management, Ahmedabad, Gujarat
Ph.D
Other Institute 2018
Assistant Professor Jun 2018 – Present
Indian Institute of Management Ahmedabad | Marketing

Related Profiles

Experts (69+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Co-Authors (3)

Aditya Christopher

Prof Aditya Christopher Moses

Indian Institute of Management Ahmedabad

Anirban

Dr Anirban Adhikary

Indian Institute of Management Udaipur

Srinivas

Dr Srinivas Prakhya

Indian Institute of Management Bangalore

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance

Open Access
Article
Journal of the Academy of Marketing Science. Year: 2025. Volume: 53 , Issue: 2 , Pages: 341-366 .
Authors: Sharma A.;Borah S.B.;Haque T.;Adhikary A.
DOI 10.1007/s11747-023-00995-7
14 13

Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market

Open Access
Article
Journal of the Academy of Marketing Science. Year: 2024. Volume: 52 , Issue: 5 , Pages: 1366-1390 .
Authors: Sharma A.;Borah S.B.;Moses A.C.
DOI 10.1007/s11747-023-00968-w
5 4

Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration

Open Access
Article
Journal of Business Research. Year: 2024. Volume: 174 .
Authors: Sharma A.;Adhikary A.;Bikash Borah S.;Pathak S.
DOI 10.1016/j.jbusres.2023.114450
5 5

Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon?

Open Access
Article
Journal of International Business Studies. Year: 2022. Volume: 53 , Issue: 5 , Pages: 850-878 .
Authors: Sharma A.;Kumar V.;Borah S.B.;Adhikary A.
DOI 10.1057/s41267-021-00497-0
20 26

From silos to synergies: A systematic review of luxury in marketing research

Open Access
Article
Journal of Business Research. Year: 2022. Volume: 139 , Pages: 893-907 .
Authors: Sharma A.;Soni M.;Borah S.B.;Haque T.
DOI 10.1016/j.jbusres.2021.09.007
23 24

Interfirm collaboration and exchange relationships: An agenda for future research

Open Access
Article
International Journal of Research in Marketing. Year: 2022. Volume: 39 , Issue: 2 , Pages: 603-618 .
Authors: Borah S.B.;Mallapragada G.;Bommaraju R.;Venkatesan R.;Thongpapanl N.
DOI 10.1016/j.ijresmar.2021.09.012
10 13

Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story

Open Access
Article
International Journal of Production Economics. Year: 2022. Volume: 253 .
Authors: Sharma A.;Pathak S.;Borah S.B.;Adhikary A.
DOI 10.1016/j.ijpe.2022.108558
12 11

Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Open Access
Article
Journal of Business Research. Year: 2022. Volume: 151 , Pages: 448-462 .
Authors: Sharma A.;Yashaswy Akella L.;Bikash Borah S.
DOI 10.1016/j.jbusres.2022.06.060
7 8