Dr Srinivas Prakhya

vidwan id: 56343

Male

Professor, Marketing
Indian Institute of Management Bangalore

35776837700

Expertise

Management

Publications

Total Articles 7

Books 0

Proceedings 0

Publications

Scopus

Citations 156

h-index 5

CrossRef

Citations 110

h-index 4

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Bio

Marketing, Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models

Personal Details

Male
Professor , Indian Institute of Management Bangalore
Indian Institute of Management, Bannerghatta Road

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Professor Aug 1999 – Present

Indian Institute of Management Bangalore | Marketing

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Mr G V Vigneshwara Swamy

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Co-Authors (2)

Dr Krishanu Rakshit

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Prof Sourav Borah

Indian Institute of Management Ahmedabad

Scholarly Work

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Scholarly Publications

Leveraging service recovery strategies to reduce customer churn in an emerging market

Open Access

Article

Journal of the Academy of Marketing Science. Year: 2020. Volume: 48 , Issue: 5 , Pages: 848-868 .

Authors: Borah S.B.;Prakhya S.;Sharma A.

10.1007/s11747-019-00634-0

A satisficing approach to eliciting risk preferences

Open Access

Article

Journal of Business Research. Year: 2018. Volume: 82 , Pages: 127-140 .

Authors: Berg N.;Prakhya S.;Ranganathan K.

10.1016/j.jbusres.2017.08.029

Quantity Surcharges for Consumers with Consumption Uncertainties

Open Access

Book Chapter

Year: 2016. Pages: 443-453 .

Authors: Rakshit K.;Gupta S.;Prakhya S.

10.1007/978-3-319-19428-8_113

Global shapes of preference scaling functions

Open Access

Review

Journal of Interdisciplinary Economics. Year: 2012. Volume: 24 , Issue: 2 , Pages: 145-172 .

Authors: Ranganathan K.;Prakhya S.

10.1177/0260107913504720

Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa

Open Access

Article

Journal of Small Business Management. Year: 2011. Volume: 49 , Issue: 2 , Pages: 252-282 .

Authors: Wood E.;Khavul S.;Perez-Nordtvedt L.;Prakhya S.;Velarde Dabrowski R.;Zheng C.

10.1111/j.1540-627X.2011.00324.x

Existential Beliefs and Values

Open Access

Article

Journal of Business Ethics. Year: 2010. Volume: 96 , Issue: 3 , Pages: 369-382 .

Authors: Narasimhan N.;Bhaskar K.;Prakhya S.

10.1007/s10551-010-0472-7

Bridging the chasm between management education, research, and practice: Moving towards the ‘grounded theory’ approach

Open Access

Article

Year: 2008. Volume: 33 , Issue: 1 , Pages: 1-18 .

Authors: Maital S.;Prakhya S.;Seshadri D.V.R.

10.1177/0256090920080101