Expertise

  • Business

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 88
h-index 5

CrossRef

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Citations 64
h-index 3
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Bio

Consumer Behaviour in Web-Based Transactions, Consumer Choices under Uncertainty and Risk Aversion, Pricing, Branding in B2B Markets, Role of Power in B2B Dyads

Personal Details

  • Male
  • Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
Ph.D
Indian Institute of Management Bangalore 2009
MBA (PGDM)
Other Institute 2000
Bachelor of Engineering
Jadavpur University 1994
Assistant Professor Jan 2010 – Jun 2022
Indian Institute of Management Calcutta

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Co-Authors (7)

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Scholarly Work

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Scholarly Publications

Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain

Open Access
Article

Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage

Open Access
Article

Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

Open Access
Article
Authors: Vaishnavi Tunuguntla ., Krishanu Rakshit ., Preetam Basu .,

Digital technology-enabled transformative consumer responsibilisation: a case study

Open Access
Article
Authors: Shalini ;Manoharan B.;Parthiban R.;Qureshi I.;Bhatt B.;Rakshit K.

Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption

Open Access
Article

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Open Access
Article

Quantity Surcharges for Consumers with Consumption Uncertainties

Open Access
Book Chapter

A theoretical Analysis of relationship between Search Maturity and Loyalty for online consumers

Open Access
article
Authors: Anand Ramanathan and Krishanu Rakshit