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Prof Akshaya Vijayalakshmi

vidwan id: 61363
Female

Professor, Marketing
Indian Institute of Management Ahmedabad

Expertise

  • Public Health and Hospital Administrations

Publications

Total Articles 19
Books 0
Proceedings 0

Publications

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Scopus

Citations 140
h-index 6

CrossRef

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Citations 126
h-index 6
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Bio

Promotions Sratetgy, Research Methods, Research Methods, Marketing and Public Policy, Impact of Violence on Marketplace Interactions, Understanding and Response to Internet Advertisements

Personal Details

  • Female
  • Professor , Indian Institute of Management Ahmedabad
  • Indian Institute of Management, Ahmedabad, Gujarat
Ph.D
Other Institute 2015
Professor Oct 2016 – Present
Indian Institute of Management Ahmedabad | Marketing

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Co-Authors (6)

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Indian Institute of Management Jammu

Jeemol

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Ahmedabad University, Ahmadabad

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Scholarly Work

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Scholarly Publications

What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children

Open Access
Article

Special Session: Creating Synergies from Multi-Method Research Approach: An Abstract

Open Access
Book Chapter
Authors: Lin M.H.J.;Cross S.N.N.;Ekpo A.E.;Luna K.C.;Vijayalakshmi A.

Does a Man's Hardship Matter More Than a Woman's? Reasons for Justifying Domestic Violence

Open Access
Article

Employment and Income Shock During COVID-19 Lockdown in a Metropolitan city in India

Open Access
Article

Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection

Open Access
Article

The Impact of Temperature Sensations on Donation Intentions: Exploring the Role of Need for Affiliation and Empathy

Open Access
Article

One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage

Open Access
Article

Domestic workers and sexual harassment in India: Examining preferred response strategies

Open Access
Article