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Dr Ateeque Shaikh

vidwan id: 105881
Male

Associate Professor, Marketing
Indian Institute of Management Jammu

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 334
h-index 11

CrossRef

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Citations 262
h-index 9
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Professional Recognition

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Community & Membership

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Bio

Distribution Management, Marketing Research, Customer Analytics, Customer Relationship Managment, Digital Marketing, Rural Marketing.

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Jammu
Ph.D.
Other Institute 2015
Associate Professor Aug 2022 – Present
Indian Institute of Management Jammu | Marketing
Assistant Professor Nov 2019 – Aug 2022
Indian Institute of Management Jammu | Marketing

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Dr Ateeque Shaikh

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Co-Authors (6)

Akshaya

Prof Akshaya Vijayalakshmi

Indian Institute of Management Ahmedabad

Aradhana

Dr Aradhana GAndhi

Symbiosis Institute of Business Management, Pune

Baljeet

Dr Baljeet Singh

Indian Institute of Management Jammu

Jabir

Dr Jabir Ali

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Rama Shankar

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Indian Institute of Management Rohtak

Shubhomoy

Dr Shubhomoy Banerjee

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Scholarly Work

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Scholarly Publications

The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness

Open Access
Article

Post-pandemic motivations for consumers’ e-retailer preference in an emerging market: a qualitative approach

Open Access
Article
Authors: Roy R.;Shaikh A.

The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective

Open Access
Article

Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach

Open Access
Article

How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach: An Abstract

Open Access
Book Chapter

The Differential Impact of e-Service Quality’s Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market

Open Access
Article

Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

Open Access
Article

Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment

Open Access
Article