Prof Aruna Divya T

vidwan id: 61364

Female

Assistant Professor, Marketing
Indian Institute of Management Ahmedabad

0000-0002-7249-0366 Google Scholar Icon

57208123253

Expertise

Public Health and Hospital Administrations

Publications

Total Articles 6

Books 0

Proceedings 0

Publications

Scopus

Citations 40

h-index 4

CrossRef

Citations 43

h-index 4

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Bio

Consumer Decision Making, Behavioral Economics, Pricing, Inter-Temporal Choice, Consumer Evaluations of Services, Marketing Management, Descriptive Models of Consumer Decision Making, Models Thinking in Digital Businesses

Personal Details

Female
Assistant Professor , Indian Institute of Management Ahmedabad
Indian Institute of Management, Ahmedabad, Gujarat

Ph.D

Other Institute 2016

Assistant Professor Oct 2016 – Present

Indian Institute of Management Ahmedabad | Marketing

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Mr G V Vigneshwara Swamy

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Prof Anindya Chakrabarti

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Prof Akshaya Vijayalakshmi

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Co-Authors (5)

Prof Arvind Sahay

Indian Institute of Management Ahmedabad

Dr Kanchan Mukherjee

Indian Institute of Management Bangalore

Dr Rashmi Kumari

Indian Institute of Management Calcutta

Prof Sandip Chakrabarti

Indian Institute of Management Ahmedabad

Dr Swagato Chatterjee

Indian Institute of Technology Kharagpur

Scholarly Work

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Scholarly Publications

Driving Sustainability: Unravelling the Dynamics of User Engagement on Organization Generated Social Media Content on Electric Vehicles

Open Access

Article

Information Systems Frontiers. Year: 2025.

Authors: Sharma G.;Chatterjee S.;Rani V.;Tatavarthy A.D.;Bose I.

10.1007/s10796-025-10631-0

Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments

Open Access

Article

Journal of Consumer Marketing. Year: 2024. Volume: 41 , Issue: 5 , Pages: 524-539 .

Authors: Kumari R.;Tatavarthy A.D.;Sahay A.

10.1108/JCM-10-2021-4968

Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

Open Access

Article

Journal of Retailing and Consumer Services. Year: 2022. Volume: 69 .

Authors: Kumari R.;Tatavarthy A.D.;Sahay A.

10.1016/j.jretconser.2022.103083

Payment methods and their effect on durable goods replacement

Open Access

Article

Journal of Consumer Marketing. Year: 2019. Volume: 36 , Issue: 4 , Pages: 484-493 .

Authors: Tatavarthy A.D.;Mukherjee K.

10.1108/JCM-11-2017-2435

The geography of medical travel in India: Differences across states, and the urban-rural divide

Open Access

Article

Applied Geography. Year: 2019. Volume: 107 , Pages: 12-25 .

Authors: Chakrabarti S.;Tatavarthy A.

10.1016/j.apgeog.2019.04.003

Exploring the moderating role of construal levels on the impact of process vs outcome attributes on service evaluations

Open Access

Article

Journal of Service Theory and Practice. Year: 2019. Volume: 29 , Issue: 3 , Pages: 375-398 .

Authors: Tatavarthy A.D.;Chatterjee S.;Sharma P.

10.1108/JSTP-10-2018-0229