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Prof Sourav Borah

vidwan id: 102086
Male

Assistant Professor, Marketing
Indian Institute of Management Ahmedabad

Expertise

  • Public Health and Hospital Administrations

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 1133
h-index 13

CrossRef

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Citations 1072
h-index 13
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Bio

International Marketing, Services Marketing, Network Theory, Marketing Management, Strategic Marketing, Marketing Theory and Contemporary Issues, Managing Businesses in International Markets, Advanced Customer Analytics

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Ahmedabad
  • Indian Institute of Management, Ahmedabad, Gujarat
Ph.D
Other Institute 2018
Assistant Professor Jun 2018 – Present
Indian Institute of Management Ahmedabad | Marketing

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Co-Authors (3)

Aditya Christopher

Prof Aditya Christopher Moses

Indian Institute of Management Ahmedabad

Anirban

Dr Anirban Adhikary

Indian Institute of Management Udaipur

Srinivas

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Indian Institute of Management Bangalore

Scholarly Work

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Scholarly Publications

Is it too complex? The curious case of supply network complexity and focal firm innovation

Open Access
Article

Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective

Open Access
Article

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance

Open Access
Article

Ritualization: A strategic tool to position brands in international markets

Open Access
Article

Capabilities of entrepreneurs in the execution of strategies in SSIs in two states of India: A comparative study

Open Access
Article

Do you love me? Attrition during probation period: Employee vs. Employer

Open Access
Article