Prof Sourav Borah
vidwan id: 102086
Assistant Professor, Marketing
Indian Institute of Management Ahmedabad
Expertise
- Public Health and Hospital Administrations
Publications
Publications
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Scopus
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13
CrossRef
Citations
1072
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13
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Bio
International Marketing, Services Marketing, Network Theory, Marketing Management, Strategic Marketing, Marketing Theory and Contemporary Issues, Managing Businesses in International Markets, Advanced Customer Analytics
Personal Details
- Male
- Assistant Professor , Indian Institute of Management Ahmedabad
- Indian Institute of Management, Ahmedabad, Gujarat
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Co-Authors (3)
Indian Institute of Management Ahmedabad
Indian Institute of Management Udaipur
Indian Institute of Management Bangalore
Scholarly Work
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Scholarly Publications
Covid-19 and Domestic Violence: an Indirect Path to Social and Economic Crisis
Open Access
10.1007/s10896-020-00188-8
134
154
Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics
Open Access
10.1016/j.jbusres.2020.09.011
114
107
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
Open AccessChief marketing officers’ discretion and firms’ internationalization: An empirical investigation
Open AccessAccountability beyond profitability: Understanding the impact of marketing actions on environmental and social performance
Open AccessCovid-19′s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data
Open Access
10.1016/j.jbusres.2020.05.035
384
396