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Dr Prem Prakash Dewani

vidwan id: 96959
Male

Associate Professor, Marketing
Indian Institute of Management Lucknow

Expertise

  • Management

Publications

Total Articles 24
Books 0
Proceedings 0

Publications

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Scopus

Citations 320
h-index 9

CrossRef

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Citations 55
h-index 5
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Bio

Pricing Strategy, Promotions Strategy, Consumer Behaviour and Marketing Management

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Lucknow
  • Indian Institute of Management, Lucknow, Prabandh Nagar
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Associate Professor May 2013 – Present
Indian Institute of Management Lucknow | Marketing

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Co-Authors (6)

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Scholarly Work

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Scholarly Publications

Exploring Deal of the Day: an e-commerce strategy

Open Access
Article

eWOM credibility: a comprehensive framework and literature review

Open Access
Article

The Chakra Super Blasters: Revenue Maximization in League Cricket

Open Access
Article

Influence of cultural heritage on hotel prices, occupancy and profit: Theory and evidence

Open Access
Article

Role of gratitude and obligation in long term customer relationships

Open Access
Article

Are we set for electric cars? Questioning the environmental readiness of India

Open Access
Article

Price discount framings on product bundles with shipping surcharges in the Indian market: Examining the weighted-additive and reference-dependent models

Open Access
Article

Gratitude: An emotional approach in business relationship

Open Access
Article