Prof Amit Mookerjee
vidwan id: 56206
Professor, Marketing
Indian Institute of Management Lucknow
Expertise
- Business
Publications
Publications
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Scopus
h-index
5
CrossRef
Citations
47
h-index
3
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Bio
Customer Relationships: Profitability/CLV drivers, Satisfaction, Trust, Commitment. Loyalty.Consumer Research: Geo-demographic consumption patterns, Customer Value, involvementValue orientation, drivers of adoption, demographic-values-lifestyles linkage in India.
Personal Details
- Male
- Professor , Indian Institute of Management Lucknow
- Indian Institute of Management, Lucknow, Prabandh Nagar
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Co-Authors (2)
Indian Institute of Management Raipur
Indian Institute of Management Lucknow
Scholarly Work
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