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Dr Mohit Malhan

vidwan id: 435283
Male

Assistant Professor, Department of Marketing
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Expertise

  • Management

Publications

Total Articles 4
Books 0
Proceedings 0

Publications

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Scopus

Citations 14
h-index 2

CrossRef

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Citations 19
h-index 3
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
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Assistant Professor Sep 2019 – Present
XAVIER LABOUR RELATIONS INSTITUTE (XLRI) | Department of Marketing

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Co-Authors (4)

Achint

Dr Achint Nigam

Birla Institute of Technology and Science

Prem Prakash

Dr Prem Prakash Dewani

Indian Institute of Management Lucknow

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Dr Sameer Mathur

Indian Institute of Management Lucknow

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Birla Institute of Technology and Science

Scholarly Work

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Scholarly Publications

Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector

Open Access
Article

Exploring Customer Engagement on Social Networking Sites

Open Access
article
Authors: Malhan, Mohit and Dewani, Prem Prakash and Nigam, Achint and Vaz, Daicy and Ogbeibu Emmanuel Akaehomen Abumere

Box office collection of sequel movies: Exploring brand extension effect

Open Access
Article

PROPAGANDA AS COMMUNICATION STRATEGY: HISTORIC AND CONTEMPORARY PERSPECTIVE

Open Access
journal-article
Authors: