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Dr Karnika Bains

vidwan id: 388296
Female

Assistant Professor (Grade-II), Marketing
Indian Institute of Management Calcutta

Expertise

  • Business

Publications

Total Articles 1
Books 0
Proceedings 0

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Bio

Marketing

Personal Details

  • Female
  • Assistant Professor (Grade-II) , Indian Institute of Management Calcutta
  • Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
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Assistant Professor (Grade-II) Sep 2022 – Present
Indian Institute of Management Calcutta | Marketing

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Co-Authors (1)

Prem Prakash

Dr Prem Prakash Dewani

Indian Institute of Management Lucknow

Scholarly Work

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Scholarly Publications

Effect of sexual appeal in marketing communication on aggression and sexual aggression: a theoretical perspective and future research directions

Open Access
Article