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Dr Prem Prakash Dewani

vidwan id: 96959
Male

Associate Professor, Marketing
Indian Institute of Management Lucknow

Expertise

  • Management

Publications

Total Articles 24
Books 0
Proceedings 0

Publications

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Scopus

Citations 320
h-index 9

CrossRef

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Citations 55
h-index 5
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Bio

Pricing Strategy, Promotions Strategy, Consumer Behaviour and Marketing Management

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Lucknow
  • Indian Institute of Management, Lucknow, Prabandh Nagar
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Associate Professor May 2013 – Present
Indian Institute of Management Lucknow | Marketing

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Co-Authors (6)

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Scholarly Work

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Scholarly Publications

Scarcity Promotions and Consumer Aggressions: A Theoretical Framework

Open Access
Article

Effect of sexual appeal in marketing communication on aggression and sexual aggression: a theoretical perspective and future research directions

Open Access
Article

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship

Open Access
Article

Social exclusion and consumer responses: A comprehensive review and theoretical framework

Open Access
Review

Social capital in agribusiness: an exploratory investigation from a supply chain perspective during the COVID-19 crisis

Open Access
Article
Authors: Lang L.D.;Behl A.;Dong N.T.;Thu N.H.;Dewani P.P.

Unnao Tanneries Limited: Post COVID Business Strategy

Open Access
Article

Consumer's response to conditional promotions in retailing: An empirical inquiry

Open Access
Article

Box office collection of sequel movies: Exploring brand extension effect

Open Access
Article