Ministry of Education
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Prof Keyoor Purani

vidwan id: 56354
Male

Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

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Expertise

  • Management

Publications

Total Articles 51
Books 0
Proceedings 0

Publications

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Scopus

Citations 1109
h-index 13

CrossRef

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Citations 311
h-index 7
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Community & Membership

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Bio

Marketing Management

Personal Details

  • Male
  • Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
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Professor Apr 2005 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (10)

Anand

Dr Anand G

Indian Institute of Management Kozhikode

Chandrakhanthan

Dr Chandrakhanthan J

Kristhu Jayanthi College, K. Narayanapura

Deepak S

Dr Deepak S Kumar

Indian Institute of Management Kozhikode

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Prof G Sridhar

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Joffi

Dr Joffi Thomas

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Saji

Prof Saji Gopinath

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Dr Saurabh Kumar Dixit

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Scholarly Work

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Scholarly Publications

Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction

Open Access
Conference Paper
Year: 2021. Volume: 49 , Pages: 151-156 .
Authors: Premi P.;Thomas J.;Purani K.

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

Open Access
Article
Information Systems Frontiers. Year: 2021. Volume: 23 , Issue: 6 , Pages: 1521-1536 .
Authors: Malhotra N.;Sahadev S.;Leeflang P.S.H.;Purani K.
DOI 10.1007/s10796-020-10046-z
9

Understanding service quality attributes that drive user ratings: A text mining approach

Open Access
Article
Journal of Vacation Marketing. Year: 2021. Volume: 27 , Issue: 4 , Pages: 400-419 .
Authors: Gunasekar S.;Kumar D.S.;Purani K.;Sudhakar S.;Dixit S.K.;Menon D.
DOI 10.1177/13567667211003246
25

Biomorphic visual identity of a brand and its effects: a holistic perspective

Open Access
Article
Journal of Brand Management. Year: 2021. Volume: 28 , Issue: 3 , Pages: 272-290 .
Authors: Vinitha V.U.;Kumar D.S.;Purani K.
DOI 10.1057/s41262-020-00222-6
10

Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation

Open Access
Article
European Journal of Marketing. Year: 2021. Volume: 55 , Issue: 7 , Pages: 1930-1953 .
Authors: Jeesha K.;Purani K.
DOI 10.1108/EJM-05-2019-0421
8

Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended

Open Access
Review
Year: 2020. Volume: 35 , Issue: 8 , Pages: 1359-1383 .
Authors: Chawla V.;Lyngdoh T.;Guda S.;Purani K.
DOI 10.1108/JBIM-07-2019-0322
24 32

The indirect experience of nature: biomorphic design forms in servicescapes

Open Access
Article
Journal of Services Marketing. Year: 2020. Volume: 34 , Issue: 6 , Pages: 847-867 .
Authors: Kumar D.S.;Purani K.;Viswanathan S.A.
DOI 10.1108/JSM-10-2019-0418
29