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Dr Joffi Thomas

vidwan id: 56366
Male

Associate Professor, Department of Marketing Management
Indian Institute of Management Kozhikode

Expertise

  • Business

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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Scopus

Citations 11
h-index 1

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Citations 0
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Bio

Sustainability Oriented Marketing, Trust in Customer Relationships, Growing and Leveraging Brand Equity, Business to Business Marketing

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Kozhikode
  • Indian Institute of Management Kozhikode
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Associate Professor Dec 2007 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (2)

Keyoor

Prof Keyoor Purani

Indian Institute of Management Kozhikode

Rajen K

Prof Rajen K Gupta

Management Development Institute, Gurgaon

Scholarly Work

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Scholarly Publications

Maledia Broadcasting: Getting Ready to Go on Air

Open Access
Article

Sustainability concerns, digitalization, and globalization: Impact on marketing thought and practice

Open Access
Book Chapter
Authors: Thomas J.

Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction

Open Access
Conference Paper
Authors: Premi P.;Thomas J.;Purani K.

Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment

Open Access
Article

Marketing Theory and Practice: Evolving through Turbulent Times

Open Access
Article