Expertise

  • Business, Finance

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 700
h-index 7

CrossRef

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Citations 251
h-index 5
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Bio

Education Technology Management, Marketing Strategy, Brand Planning and Advertising, Marketing Research, Customer Relationship Management, Platform As A Service PASS modeling.

Personal Details

  • Male
  • O.P. Jindal Global University
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Director Sep 2020 – May 2022
Narsee Monjee Institute of Management Studies, Mumbai | Administration
Professor Nov 2016 – Nov -0001
O P Jindal Global University | Jindal Global Business School

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Co-Authors (11)

Arup Kumar

Dr Arup Kumar Baksi

Aliah University, Kolkata

Sanjeev P.

Dr Sanjeev P. Sahni

O P Jindal Global University

Krishan Kumar

Dr Krishan Kumar Pandey

O P Jindal Global University

Keyoor

Prof Keyoor Purani

Indian Institute of Management Kozhikode

Manoj

Dr Manoj Dash

ABV Indian Institute of Information Technology & Management, Gwalior

Mohit

Dr Mohit Yadav

O P Jindal Global University

Gyan

Dr Gyan Prakash

Dr B R Ambedkar National Institute of Technology, Jalandhar

Shrawan Kumar

Dr Shrawan Kumar Trivedi

Rajiv Gandhi Institute of Petroleum Technology, Rae Bareli

Suresh Kumar

Dr Suresh Kumar Jakhar

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Sunil

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Scholarly Work

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Scholarly Publications

The effect of employee's mindfulness on voluntary pro-environment behaviour at the workplace: the mediating role of connectedness to nature

Open Access
Article

Impact of soft TQM practices on employee work role performance: role of innovative work behaviour and initiative climate

Open Access
Article

Mindfulness at the workplace: an approach to promote employees pro-environmental behaviour

Open Access
Article

Growing from the inside out: An exploratory investigation into the construct – spirituality

Open Access
Article

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Open Access
Article
Authors: Panda T.K.;Kumar A.;Jakhar S.;Luthra S.;Garza-Reyes J.A.;Kazancoglu I.;Nayak S.S.

A mindful path to the COVID-19 pandemic: an approach to promote physical distancing behavior

Open Access
Article

Consumer innovativeness: The mediating role of leading edge status (les) on adoption of innovative products in indian rural markets

Open Access
Article

Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

Open Access
Article
Authors: Prakash G.;Choudhary S.;Kumar A.;Garza-Reyes J.A.;Khan S.A.R.;Panda T.K.