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Dr Satyabhusan Dash

vidwan id: 56274
Male

Professor, Marketing
Indian Institute of Management Lucknow

Expertise

  • Management

Publications

Total Articles 55
Books 0
Proceedings 0

Publications

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Scopus

Citations 1027
h-index 16

CrossRef

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Citations 368
h-index 8
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Professional Recognition

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Bio

Marketing, Consumer Behavior, Relationship Marketing, Rural Marketing and Marketing Research.

Personal Details

  • Male
  • Professor , Indian Institute of Management Lucknow
  • Indian Institute of Management, Lucknow, Prabandh Nagar
Ph.D
Other Institute 2004
Professor Apr 2011 – Present
Indian Institute of Management Lucknow | Marketing

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Co-Authors (11)

Abhishek

Dr Abhishek Mishra

Indian Institute of Management Indore

Amit

Prof Amit Mookerjee

Indian Institute of Management Lucknow

Ankur

Dr Ankur Jha

Indian Institute of Management Ranchi

Avinash

Prof Avinash Jain

Indian Institute of Technology Delhi

Deviprasad

Dr Deviprasad Ghosh

Badruka School of Management

Ganesh Kumar

Dr Ganesh Kumar P

KLN College of Engineering

Rachna

Dr Rachna Gupta

Jammu University

Bhaba Krishna

Dr Bhaba Krishna Mohanty

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Dr Ravi Shekhar Kumar

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Soumya

Prof Soumya Mukhopadhyay

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Scholarly Work

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Scholarly Publications

Antecedents and moderators of brand trust in the context of baby care toiletries

Open Access
Article

An integrated framework for design perception and brand equity

Open Access
Article

The impact of relational bonding on intention and loyalty: The mediating role of the commitment foci in service relationships

Open Access
article

Measuring consumer design perceptions for digital devices: A multi-dimensional scale

Open Access
article

Antecedents of Turnover Intentions of Officers in the Indian Military: A Conceptual Framework

Open Access
Article
Authors: Jaiswal R.K.;Dash S.;Sharma J.K.;Mishra A.;Kar S.

The impact of relational bonding on intention and loyalty: The mediating role of the commitment foci in service relationships

Open Access
Article

Linking user experience and consumer-based brand equity: The moderating role of consumer expertise and lifestyle

Open Access
Article

Consumer-based brand equity derived from visual design perception of interactive devices

Open Access
Article