Dr Ravi Shekhar Kumar
vidwan id: 88433
Associate Professor,
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Expertise
- Business, Finance
Publications
Publications
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Scopus
h-index
4
CrossRef
Citations
178
h-index
4
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Bio
Management
Personal Details
- Male
- Associate Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
- Department of Marketing C.H. Area (E) XLRI Jamshedpur
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Co-Authors (3)
Indian Institute of Technology (Indian School of Mines), Dhanbad
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Indian Institute of Management Lucknow
Scholarly Work
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Scholarly Publications
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda
Open Access
10.1111/ijcs.12844
11
11
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
Open AccessThe impact of marketing activities on service brand equity: The mediating role of evoked experience
Open Access
10.1108/EJM-05-2016-0262
36
42