Dr Debashree Roy

Female

Assistant Professor, Department of Management Studies and Industrial Engineering
Indian Institute of Technology (Indian School of Mines), Dhanbad

0000-0002-6710-2111 Google Scholar Icon

57321129300 Researcher Icon

HQD-7207-2023 Google Scholar Icon

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Expertise

Business

Publications

Total Articles 6

Books 0

Proceedings 0

Publications

Scopus

Citations 138

h-index 4

CrossRef

Citations 112

h-index 4

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Professional Recognition

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Bio

Brand communities, Customer engagement, Consumer-Brand Relationships, Marketing Communications, Services Marketing

Personal Details

Female
Assistant Professor , Indian Institute of Technology (Indian School of Mines), Dhanbad
IIT (ISM) Dhanbad

Ph.D

Other Institute 2022

Assistant Professor Sep 2024 – Present

Indian Institute of Technology (Indian School of Mines), Dhanbad | Department of Management Studies and Industrial Engineering

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Prof Badam Singh Kushvah

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Prof Bobby Kachappilly Antony

Professor

Prof Brijesh Kumar Mishra

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Co-Authors (3)

Dr Debasis Pradhan

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Dr Ravi Shekhar Kumar

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Dr Tapas Ranjan Moharana

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Scholarly Work

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Scholarly Publications

Fun or warm: How conversational style boosts customer engagement

Open Access

Article

Journal of Retailing and Consumer Services. Year: 2025. Volume: 85 .

Authors: Roy Bhattacharjee D.;Kuanr A.;Pradhan D.;Moharana T.R.

10.1016/j.jretconser.2025.104293

Examining process mechanism of celebrity attributes on brand advocacy

Open Access

Article

Journal of Consumer Marketing. Year: 2024. Volume: 41 , Issue: 5 , Pages: 549-563 .

Authors: Halder D.;Kumar R.S.;Roy D.

10.1108/JCM-04-2023-5945

What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence

Open Access

Article

Year: 2023. Volume: 40 , Issue: 6 , Pages: 1211-1236 .

Authors: Moharana T.R.;Roy Bhattacharjee D.;Pradhan D.;Kuanr A.

10.1002/mar.21802

How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness

Open Access

Article

International Marketing Review. Year: 2023. Volume: 40 , Issue: 6 , Pages: 1480-1508 .

Authors: Roy Bhattacharjee D.;Kuanr A.;Malhotra N.;Pradhan D.;Moharana T.R.

10.1108/IMR-09-2022-0206

Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Open Access

Article

Journal of Brand Management. Year: 2023. Volume: 30 , Issue: 5 , Pages: 432-448 .

Authors: Moharana T.R.;Roy D.;Saxena G.

10.1057/s41262-023-00317-w

Brand communities: A literature review and future research agendas using TCCM approach

Open Access

Review

INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2022. Volume: 46 , Issue: 1 , Pages: 3-28 .

Authors: Roy Bhattacharjee D.;Pradhan D.;Swani K.

10.1111/ijcs.12758

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