Ministry of Education
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Dr Tapas Ranjan Moharana

vidwan id: 435324
Male

Assistant Professor, Department of Marketing
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Orchid Icon 0000-0002-5758-9333 Google Scholar Icon 57195804791 Researcher Icon P-9002-2014 Google Scholar Icon YzazKHkAAAAJ

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 124
h-index 7

CrossRef

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Citations 156
h-index 8
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Community & Membership

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
  • XLRI Jamshedpur, Circuit House Area [East]
FPM
Other Institute 2020
Ph.D
Other Institute 2016
Assistant Professor Aug 2023 – Present
XAVIER LABOUR RELATIONS INSTITUTE (XLRI) | Department of Marketing

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Co-Authors (2)

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Scholarly Work

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Scholarly Publications

Fun or warm: How conversational style boosts customer engagement

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2025. Volume: 85 .
Authors: Roy Bhattacharjee D.;Kuanr A.;Pradhan D.;Moharana T.R.
DOI 10.1016/j.jretconser.2025.104293
1

What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence

Open Access
Article
Year: 2023. Volume: 40 , Issue: 6 , Pages: 1211-1236 .
Authors: Moharana T.R.;Roy Bhattacharjee D.;Pradhan D.;Kuanr A.
DOI 10.1002/mar.21802
10 15

Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender

Open Access
Article
Year: 2023. Volume: 27 .
Authors: Pradhan D.;Moharana T.R.;Malik G.
DOI 10.1016/j.jdmm.2022.100754
19 5

How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness

Open Access
Article
International Marketing Review. Year: 2023. Volume: 40 , Issue: 6 , Pages: 1480-1508 .
Authors: Roy Bhattacharjee D.;Kuanr A.;Malhotra N.;Pradhan D.;Moharana T.R.
DOI 10.1108/IMR-09-2022-0206
7 12

Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Open Access
Article
Journal of Brand Management. Year: 2023. Volume: 30 , Issue: 5 , Pages: 432-448 .
Authors: Moharana T.R.;Roy D.;Saxena G.
DOI 10.1057/s41262-023-00317-w
8 9

Post-pandemic revisit intentions: how shopping value and visit frequency matters

Open Access
Article
Year: 2023. Volume: 51 , Issue: 3 , Pages: 386-406 .
Authors: Moharana T.R.;Pattanaik S.
DOI 10.1108/IJRDM-04-2022-0115
11 10

Exploring the role of self-conscious emotions between consumer minimalism and rental behavior

Open Access
Article
Year: 2023.
Authors: Mishra S.;Moharana T.R.;Chatterjee R.
DOI 10.1108/MIP-07-2023-0322
9 2

Shopping value and patronage: when satisfaction and crowding count

Open Access
Article
Year: 2020. Volume: 38 , Issue: 2 , Pages: 137-150 .
Authors: Moharana T.R.;Pradhan D.
DOI 10.1108/MIP-07-2018-0264
16 13