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Dr Tapas Ranjan Moharana

vidwan id: 435324
Male

Assistant Professor, Department of Marketing
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 124
h-index 7

CrossRef

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Citations 156
h-index 8
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Community & Membership

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
  • XLRI Jamshedpur, Circuit House Area [East]
FPM
Other Institute 2020
Ph.D
Other Institute 2016
Assistant Professor Aug 2023 – Present
XAVIER LABOUR RELATIONS INSTITUTE (XLRI) | Department of Marketing

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Co-Authors (2)

Debashree

Dr Debashree Roy

Indian Institute of Technology (Indian School of Mines), Dhanbad

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Dr Debasis Pradhan

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Scholarly Work

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Scholarly Publications

When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence

Open Access
Article

ICICI Prudential: challenges in reaching the last mile

Open Access
Article

One step deeper: gender and congruity in celebrity endorsement

Open Access
Article

How Consumer Demographics is Associated with Shopping Behaviour? A Study on Indian Consumers

Open Access
journal-article

Retailing in emerging markets: Trends, prospects and challenges

Open Access
journal-article

Employee Empowerment and Organisational Effectiveness: A Conceptual Framework

Open Access
journal-article