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Dr Rachna Gupta

vidwan id: 101111
Female

Assistant Professor, The Business School
Jammu University

Expertise

  • Experimental Psychology

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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Scopus

Citations 16
h-index 1

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Citations 0
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Bio

Marketing and IT

Personal Details

  • Female
  • Assistant Professor , Jammu University
  • University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi
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Assistant Professor Aug 2006 – Present
Jammu University | The Business School

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Co-Authors (1)

Satyabhusan

Dr Satyabhusan Dash

Indian Institute of Management Lucknow

Scholarly Work

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Scholarly Publications

The impact of influencer-sourced brand endorsement on online consumer brand engagement

Open Access
Article

The role of social influencers for effective public health communication

Open Access
article
Authors: Gupta, R.

The role of social influencers for effective public heath

Open Access
article

Impact of Transformational Leadership on Employee Engagement

Open Access
article
Authors: Gupta, R.

Role of Micro-Influencers in Affecting Behavioural Intentions

Open Access
article
Authors: Gupta, R.