Prof Anand Kumar Jaiswal
vidwan id: 55921
Professor, Marketing
Indian Institute of Management Ahmedabad
Expertise
- Public Health and Hospital Administrations
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12
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621
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Bio
Marketing Management, Marketing Research, Business Research Methods, Business Strategies for the Bottom of the Pyramid, Structural Equation Modelling, Reading Seminar in Marketing Management, Behavioural Sciences and Applications in Marketing, Seminar on the Bottom of the Pyramid, Bottom of the Pyramid Markets, Business-to-Consumer E-Commerce, Services Management, Healthcare Management and Innovation in Healthcare, Relationship Between Service Quality, Behavioural Intentions and Firms Performanc
Personal Details
- Male
- Professor , Indian Institute of Management Ahmedabad
- Indian Institute of Management, Ahmedabad, Gujarat
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Co-Authors (5)
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Indian Institute of Management Lucknow
Indian Institute of Management Ahmedabad
Scholarly Work
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Scholarly Publications
Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid
Open AccessCompetitive Dynamics between MNCs and Domestic Companies at the Base of the Pyramid: An Institutional Perspective
Open AccessThe influence of marketing on consumption behavior at the bottom of the pyramid
Open Access
10.1108/JCM-05-2014-0996
62
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