Prof Anand Kumar Jaiswal
vidwan id: 55921
Professor, Marketing
Indian Institute of Management Ahmedabad
Expertise
- Public Health and Hospital Administrations
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12
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621
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Bio
Marketing Management, Marketing Research, Business Research Methods, Business Strategies for the Bottom of the Pyramid, Structural Equation Modelling, Reading Seminar in Marketing Management, Behavioural Sciences and Applications in Marketing, Seminar on the Bottom of the Pyramid, Bottom of the Pyramid Markets, Business-to-Consumer E-Commerce, Services Management, Healthcare Management and Innovation in Healthcare, Relationship Between Service Quality, Behavioural Intentions and Firms Performanc
Personal Details
- Male
- Professor , Indian Institute of Management Ahmedabad
- Indian Institute of Management, Ahmedabad, Gujarat
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Co-Authors (5)
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Indian Institute of Management Lucknow
Indian Institute of Management Ahmedabad
Scholarly Work
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Scholarly Publications
Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective
Open AccessPredicting employees’ engagement using a framework of emotional resources and ethical climate
Open AccessReducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
Open AccessThe Strongest Link: Service-Profit Chain as a Conduit for Enabling Entrepreneurial Orientation and Multidimensional Service Performance
Open AccessEffect of organisational culture on employer branding and resultant employee brand equity in the private banking sector
Open AccessSocial media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
Open Access
10.1108/EJM-02-2023-0141
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