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Prof Alok Kumar Rai

vidwan id: 55571
Male

Professor, Institute of Management Studies
Banaras Hindu University

Expertise

  • Management

Publications

Total Articles 42
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 1

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Citations 42
h-index 1
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Bio

Customer Relationship Modelling, Customer Loyalty Engineering, Service Quality Architecture, Customer Satisfaction Portfolio Management

Personal Details

  • Male
  • Professor , Banaras Hindu University
  • Banaras Hindu University, Ajagara
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Professor Jan 2021 – Present
Banaras Hindu University | Institute of Management Studies
Professor Apr 2002 – Jan 2021
Banaras Hindu University | Department of Management Studies

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Co-Authors (1)

Medha

Dr Medha Srivastava

Indian Institute of Management, Bodhgaya

Scholarly Work

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Scholarly Publications

Leadership through Customer Service: The ICICI Bank Way

Open Access
article
Authors: AK Rai

Leading through customer service: The ICICI bank way

Open Access
article
Authors: AK Rai

India Outperforming China: Mirage or Reality?

Open Access
article
Authors: AK Rai

International Benchmarking of Prices: A New Pricing Mantra of Industrial Marketing

Open Access
article

Customer Relationship Management Practices of State Bank of India: A Customer Perspective

Open Access
article

Strategic Marketing for Indian Public Sector Banks in Globalised Economy

Open Access
article

Programming Model for Large Scale Distributed Control Systems

Open Access
article
Authors: R Kumar, MB Srivastava

CoSe 95436: An early maturing sugarcane variety for eastern Uttar Pradesh

Open Access
article
Authors: IS Singh, RS Singh, MP Yadav, AK Rai, RVS Chauhan, RG Singh, ...