Ministry of Education
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Prof Alok Kumar Rai

vidwan id: 55571
Male

Professor, Institute of Management Studies
Banaras Hindu University

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Expertise

  • Management

Publications

Total Articles 42
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 1

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Citations 42
h-index 1
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Professional Recognition

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Bio

Customer Relationship Modelling, Customer Loyalty Engineering, Service Quality Architecture, Customer Satisfaction Portfolio Management

Personal Details

  • Male
  • Professor , Banaras Hindu University
  • Banaras Hindu University, Ajagara
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Professor Jan 2021 – Present
Banaras Hindu University | Institute of Management Studies
Professor Apr 2002 – Jan 2021
Banaras Hindu University | Department of Management Studies

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Management Education: Quality Paradigm

Open Access
article
Year: 2011.
Authors: AK Rai

Business Development And Cause Related Marketing: An Empirical Study

Open Access
article
Year: 2011. Volume: 4 , Pages: 14 .
Authors: AK Rai, M Srivastava

Internal Customer Satisfaction in Micro Small and Medium Enterprises (MSME) :An Empirical Study

Open Access
article
Year: 2011.
Authors: AK Rai, MK Pareek, Vandana, Yadav

Investigating the Effect of Customer Loyalty on Sustained Organizational Growth--A Case of Indian Micro; Small & Medium Enterprises.

Open Access
article
Year: 2011.
Authors: AK Rai, M Srivastava

Service Quality Gap Analysis in Indian Banks: An Empirical Study

Open Access
article
Year: 2009.
Authors: AK Rai

Effectiveness of Mergers and Acquisitions in Banking Industry: A Study of HDFC Bank-Times Bank Merger

Open Access
article
Year: 2009.
Authors: R Rai, AK Rai, HP Mathur

Retail Banking: The Paradigm Shift

Open Access
article
Year: 2008. Volume: 2 , Pages: 12 .
Authors: AK Rai

Disaster Management: A Case of Sankat Mochan Temple Blast of Varanasi

Open Access
article
Serbian Journal of Management. Year: 2008. Volume: 3 , Pages: 211-222 .
Authors: AK Rai, D Barman