Ministry of Education
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Prof Alok Kumar Rai

vidwan id: 55571
Male

Professor, Institute of Management Studies
Banaras Hindu University

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Expertise

  • Management

Publications

Total Articles 42
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 1

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Citations 42
h-index 1
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Bio

Customer Relationship Modelling, Customer Loyalty Engineering, Service Quality Architecture, Customer Satisfaction Portfolio Management

Personal Details

  • Male
  • Professor , Banaras Hindu University
  • Banaras Hindu University, Ajagara
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Professor Jan 2021 – Present
Banaras Hindu University | Institute of Management Studies
Professor Apr 2002 – Jan 2021
Banaras Hindu University | Department of Management Studies

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Co-Authors (1)

Medha

Dr Medha Srivastava

Indian Institute of Management, Bodhgaya

Scholarly Work

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Scholarly Publications

Mechanics of engendering customer loyalty: A conceptual framework

Open Access
Article
IIMB Management Review. Year: 2018. Volume: 30 , Issue: 3 , Pages: 207-218 .
Authors: Srivastava M.;Rai A.K.
DOI 10.1016/j.iimb.2018.05.002
42 35

Investigating distribution practices of Banarasi silk industry: an empirical study

Open Access
article
International Journal of Indian Culture and Business Management. Year: 2015. Volume: 10 , Pages: 212-229 .
Authors: AK Rai, M Srivastava

Evidence on customer loyalty relationships: An appraisal

Open Access
article
Year: 2015. Volume: 15 , Pages: 83-115 .
Authors: M Srivastava, AK Rai

Customer Loyalty: Concepts; Context and Character

Open Access
article
Year: 2014.
Authors: AK Rai, M Srivastava

Inter-Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study

Open Access
article
Year: 2014.
Authors: M Srivastava, AK Rai

ASSESSING CUSTOMERS SATISFACTION THROUGH CUSTOMER SATISFACTION PORTFOLIO

Open Access
article
Year: 2014. Volume: 4 , Pages: 47 .
Authors: AK Rai, M Srivastava, MK Yadav

Service Quality Gaps Banking Industry: A Comparative Study

Open Access
article
Year: 2014.
Authors: MK Yadav, AK Rai

An investigation into service quality - customer loyalty relationship: The moderating influences

Open Access
article
Year: 2014.
Authors: M Srivastava, AK Rai