Dr Medha Srivastava

vidwan id: 123876

Female

Assistant Professor, Marketing
Indian Institute of Management, Bodhgaya

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Expertise

Management

Publications

Total Articles 6

Books 0

Proceedings 0

Publications

Scopus

Citations 60

h-index 3

CrossRef

Citations 60

h-index 2

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Bio

Consumer Behaviour, Relationship Marketing, Marketing of Services

Personal Details

Female
Assistant Professor , Indian Institute of Management, Bodhgaya
Indian Institute of Management, Uruvela, Prabandh Vihar

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Assistant Professor Nov 2018 – Present

Indian Institute of Management, Bodhgaya | Marketing

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Dr Aviral Kumar Tiwari

Associate Professor

Dr Loitongbam Athouba Meetei

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Co-Authors (3)

Prof Alok Kumar Rai

Banaras Hindu University

Dr Dharmendra Patel

National Institute of Technology Jamshedpur

Dr Kanika Prasad

National Institute of Technology Jamshedpur

Scholarly Work

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Scholarly Publications

Leisure reimagined: mapping the enablers of restorative servicescapes

Open Access

Article

World Leisure Journal. Year: 2025. Volume: 67 , Issue: 2 , Pages: 283-314 .

Authors: Srivastava M.;Banerjee S.;Bharadwaja M.

10.1080/16078055.2024.2377135

Unravelling e-governance adoption drivers: insights from the UTAUT 3 model

Open Access

Article

International Journal of Information Systems and Change Management. Year: 2024. Volume: 14 , Issue: 3 , Pages: 286-307 .

Authors: Gupta S.;Prusty S.;Srivastava M.

10.1504/IJISCM.2024.142157

Prioritization of factors and selection of best business practice from bio-medical waste generated using best–worst method

Open Access

Article

Year: 2023. Volume: 30 , Issue: 6 , Pages: 1993-2011 .

Authors: Jangre J.;Hameed A.Z.;Srivastava M.;Prasad K.;Patel D.

10.1108/BIJ-11-2021-0698

Food Waste at Household and Social Gatherings: Drivers and Possible Remedies

Open Access

Article

Year: 2021. Volume: 14 , Issue: 2 , Pages: 117-133 .

Authors: Srivastava S.K.;Singh S.;Srivastava M.

Revisiting the inter-relations of service quality & customer loyalty: An empirical examination of effects on two dimensional model of loyalty

Open Access

Article

Year: 2019. Volume: 12 , Issue: 1 , Pages: 50-72 .

Authors: Srivastava M.;Srivastava S.K.

Mechanics of engendering customer loyalty: A conceptual framework

Open Access

Article

IIMB Management Review. Year: 2018. Volume: 30 , Issue: 3 , Pages: 207-218 .

Authors: Srivastava M.;Rai A.K.

10.1016/j.iimb.2018.05.002