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Prof Alok Kumar Rai

vidwan id: 55571
Male

Professor, Institute of Management Studies
Banaras Hindu University

Expertise

  • Management

Publications

Total Articles 42
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 1

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Citations 42
h-index 1
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Bio

Customer Relationship Modelling, Customer Loyalty Engineering, Service Quality Architecture, Customer Satisfaction Portfolio Management

Personal Details

  • Male
  • Professor , Banaras Hindu University
  • Banaras Hindu University, Ajagara
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Professor Jan 2021 – Present
Banaras Hindu University | Institute of Management Studies
Professor Apr 2002 – Jan 2021
Banaras Hindu University | Department of Management Studies

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Co-Authors (1)

Medha

Dr Medha Srivastava

Indian Institute of Management, Bodhgaya

Scholarly Work

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Scholarly Publications

ASSESSING CUSTOMERS SATISFACTION THROUGH CUSTOMER SATISFACTION PORTFOLIO

Open Access
article
Authors: AK Rai, M Srivastava, MK Yadav

Inter-Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study

Open Access
article
Authors: M Srivastava, AK Rai

The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context

Open Access
article

Exploring Dependent Relationship of Teachers

Open Access
article
Authors: AK Rai, M Srivastava

An Investigation into Issues Confronting Rural Women Entrepreneurship

Open Access
article
Authors: AK Rai, M Srivastava

Investigating the Mediating Effect of Customer Satisfaction in the Service Quality

Open Access
article
Authors: M Srivastava, AK Rai

An Investigation of Mediating and Moderating Variables in Service Quality

Open Access
article
Authors: M Srivastava, AK Rai