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Prof Arti D Kalro

vidwan id: 52006
Female

Associate Professor, Shailesh J Mehta School of Management
Indian Institute of Technology Bombay

Expertise

  • Management

Publications

Total Articles 29
Books 0
Proceedings 0

Publications

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Scopus

Citations 568
h-index 14

CrossRef

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Citations 229
h-index 8
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Professional Recognition

2014

Fellowship

Indian Institutes of Management, Ahmedabad
2016

Received the Departmental Excellence in Teaching Award (EiT)

IIT Bombay

Community & Membership

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Bio

Advertising and Persuasion, Integrated Marketing Communications, Online and Social Media Marketing, Green Marketing.

Personal Details

  • Female
  • Associate Professor , Indian Institute of Technology Bombay
  • Indian Institute of Technology Bombay, Powai
Ph.D
Indian Institute of Technology Madras 2010
Associate Professor Apr 2018 – Present
Indian Institute of Technology Bombay | Shailesh J Mehta School of Management
Assistant Professor Nov 2010 – May 2018
Indian Institute of Technology Bombay

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Co-Authors (6)

Nachiketas

Dr Nachiketas Nandakumar

THIAGARAJAR SCHOOL OF MANAGEMENT

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Dr Rahul R Marathe

Indian Institute of Technology Madras

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Scholarly Work

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Scholarly Publications

Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study

Open Access
Article

The role of virtual reality in customer engagement: A gaming gateway

Open Access
Book Chapter
Authors: Shirsat R.A.;Sharma D.;Kalro A.D.

The role of health-related claims and situational skepticism on consumers’ food choices

Open Access
Article

Beyond stars: role of discrete emotions on online consumer review helpfulness

Open Access
Article

Informality, affordability, and mortgage stress during the COVID-19 pandemic: A mixed-methods study of urban low-income households in Mumbai’s periphery

Open Access
Article
Authors: Khaire M.;Jha S.K.;Kalro A.D.;Bhanot D.

A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands

Open Access
Article

Consumer well-being—A systematic literature review and research agenda using TCCM framework

Open Access
Review

The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye-Tracking Study in India

Open Access
Conference Paper
Authors: Choudhary M.;Trehan S.;Kalro A.D.;Sharma D.